Two people. One eye for the moment.

SyncWave Digital is the creative partnership of Luka Asatiani and Toni McFall.

Luka is a photographer first, and he shoots video like a cinematographer. He always gets the shot, but he’s chasing the unglamorous frames, the ones that carry the most emotion. With 10 years in marketing behind him, he makes sure every piece is built to do a job for your business, not just look good.

Toni is a classically trained pianist and former NYU music professor. She builds every piece like a composition, with structure, rhythm, tension and release, and she leads the creative strategy: reading the moment, knowing what will land, and choosing the few moments that matter out of the hundreds we capture.

We didn’t start as an agency. We started at our own gym, Two Bridges Muay Thai on the Lower East Side, filming the people we trained beside. Two years later, nearly 10,000 people follow along, and the gym is known across the Muay Thai world.

That’s still how we work. We show up, we pay attention, and we catch the moments other people miss, whether it’s a fight night, a brand launch or an athlete’s first competition. Our goal is simple: find what matters, and tell it well.